Thursday, 17 May 2012 00:18

Maloofs to bring skateboarding to SA through 2015 Featured

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IRVINE, Calif. (AP) — Maloof Skateboarding has agreed to a three-year contract extension to bring the Maloof Money Cup World Skateboarding Championships to Kimberley, South Africa, through 2015.

The deal with the Northern Cape Provincial Government comes after Maloof Skateboarding staged a successful contest last fall on a custom skate park built near the "The Big Hole," a former diamond mine.

This year's South Africa contest will be Sept. 28-30.

"It was big for South Africa and great for us," said Joe Maloof, who along with brother Gavin owns the NBA's Sacramento Kings and launched the Maloof Money Cup contests in 2008. "They loved it so much that they actually came to us. It was a mutual idea to extend it. It filled up all the hotel rooms and brought thousands of people to the Kimberley area. It worked. They saw some great skateboarding."

Maloof said the contest helped kick-start skateboarding in South Africa.

"We made a statement with the youth and that's what the South African people love," Maloof said. "These kids now have a chance to make a living at it. We're getting to the kids, and that's what counts."

Maloof said a handful of other cities around the world want to host contests, and South Africa was the catalyst.

The Maloof Money Cup began in 2008 with a contest in Orange County, Calif. It expanded to New York and Washington, D.C., where the Maloofs built permanent skate parks.

There was no Maloof Money Cup in Orange County last year and there won't be any contests in the United States this year, Maloof said. He said the brothers hope to resume the U.S. contests next year.

Maloof said the brothers have run into difficulty having a permanent skate park built in Orange County. From 2008-10, the Maloof Money Cup was held during the the Orange County Fair and the course had to be torn out each time.

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The Maloof Money Cup is the World's Greatest Skateboarding Event that builds state of the art skate parks to host the top Pro Street and Vert skaters in the competition and leaves them for the community to enjoy after every contest.

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