OVERVIEW

At the 2007 X Games, Joe Maloof watched on live TV as pro skateboarder Jake Brown took a frightening 50-foot fall during the Big Air Vert competition landing directly on his back.  To everyone’s relief, Brown walked away unhurt from what could have been a life changing event. It was Brown’s fall that inspired Joe and Gavin Maloof to create the Maloof Skateboarding Assistance Foundation. Established in 2008, the Maloof Skateboarding Assistance Foundation is a 501(C)(3) non-profit  organization dedicated to :

Providing monetary support to professional skaters who suffer catastrophic injuries while skateboarding To build skate parks in order to provide a safe and legal environment for skaters. Providing insurance to all skateboarders who compete in the Maloof Money Cup. In 2009, Monster Energy sponsored the first annual “Ante Up for Skateboarding” Poker Tournament benefitting the MSAF. Jake Brown took first place in the tournament and instead of keeping his winnings he donated everything back to the foundation. The event was such a success the second annual "Ante Up for Skateboarding" Poker Tournament was held again at the Palms Resort and Casino in 2010.

MSAF hosted an opportunity drawing in the Festival Village of the Maloof Money Cup.  Following the MMC, MSAF held a special online auction offering  a Palms Resort and Casino getaway package with two nights complimentary stay in the Maloof Brothers Suite at Palms Place, dinner for two at Nove Italiano restaurant, plus pro skateboarder Jake Brown and friends joined the winner to make sure they had a great time.

Other items auctioned off were a one-of-a-kind Gibson Guitar and a autographed signature skateboards from many of the pro’s that skated in the MMC.