Held at the Mandalay Bay Convention Center as part of the new Ride Unltd. action sports initiative at MAGIC, the fashion industry’s largest event, 14 skaters made it to the finals. But it came down to two skaters: 22-year-old Christian Malouf from Tempe, Arizona and 19-year-old Aldrin Garcia from San Diego, Calif., who would compete for a new world record when the bar was raised to 45 inches.  The contest footage will be submitted to the officials at Guinness for review and verification.

“I’m really glad to be here with my girlfriend on our two year anniversary,” said Garcia. “This just makes it 10 times better.  And I’m hyped that I got to keep the world record in the Powell-Peralta family.”

“We are truly excited to have the world record set at our inaugural Ride Unltd. event” said Chris DeMoulin, President of MAGIC. “We have a great partnership with Maloof Skateboarding and we want to thank everyone who has come out to support this event – the skaters, the retailers and the brands.”

“The support amongst the core skate shops for our regional contests was amazing.  And to come out here to MAGIC and see so many skate retailers, and then to see a new world record set – there was so much excitement in the crowd, and amongst the skaters.  It was an unbelievable day.”

Christian Malouf 2nd place. Photo Credits: Neftalie Williams

Photo Credits: Neftalie Williams

The Winners Together.  Photo by Neftalie Williams

Photo by: Neftalie Williams

Photo credit: Neftalie Williams.  Pictured in photo are Joe Maloof and Chris DeMoulin, President of MAGIC

About MAGIC

Every August and February, the fashion industry converges in Las Vegas for the most influential event in the business – MAGIC.  Taking place at dual campuses at the Las Vegas Convention Center and the Mandalay Bay Convention Center, the February 2011, MAGIC will run from February 14 – 16, 2011.  For up-to-date exhibitor listings, seminar scheduling, travel support and registration information, please visit www.magiconline.com.  During the February show, MAGIC is launching a new skate division, RIDE Unltd., which will be the dedicated home for all things skate – showcasing established and emerging skate apparel, footwear and hardware brands. RIDE Unltd. will be located adjacent to S.L.A.T.E. and brands already on board for the debut include L-R-G, DGK, HUF, The Hundreds, Fly Society, Analog, Gravis, iPath, Obey, Primitive, Diamond, Tumyeto, World Industries and Skull Candy, among others.  Exhibitors will showcase their designs to a highly targeted, built-in audience of more than 60,000 visitors from 80 countries.

About Maloof Skateboarding

Maloof Skateboarding produces the Maloof Money Cup, the world’s greatest skateboarding event and the premiere showcase for amateur and professional skateboarding. Presented by Vans, the Maloof Money Cup hosted two events last year, one in Orange County, Calif. and expanded to Queens, New York, building a world-class skate park that was donated to the community after the contest.  In 2011, the Maloof Money Cup goes global with the first ever World Skateboarding Championships in Kimberley, South Africa September 28 – Oct 2.  Join our network to share the competition experience with a global audience and be the first to know about exciting upcoming MMC announcements, including the 2011 MMC host cities and contest dates. Go to www.maloofmoneycup.com and follow us on Facebook and Twitter:  @maloofmoneycup.